Technology

Hottest B2B Content Marketing Trends and Statistics in 2019

The marketing world is changing each day. New devices and technologies develop, fresh minds put new twists on old strategies, and the bar for quality keeps on rising as audiences everywhere are presented to more content in a day than they could process. For each and every change that have taken place throughout the years, one thing is for sure that content marketing will be there for long time and there are signs of backing off. Indeed, this time a year ago, it was evaluated that the content marketing industry would be worth more than $400 billion by 2021. Contentualize shows the significance of B2B content marketing systems which will shape the way organizations and their gatherings of people make and consume content in 2019.

Email Marketing

Email marketing is a procedure to promote your item or services through messages. It is utilized all around the world to an extensive degree which enables business to convey and connect directly with their clients. A quality email campaign can rapidly produce the both sales and brand awareness. Email marketing has a normal ROI of 4,400% which means you can make a surprising $44 for each dollar you spend on email marketing. At the end of the day, this channel is a standout amongst the most productive types of digital marketing accessible today.

Influencer Marketing

Influencer marketing a marketing strategy that focuses around collaborating with key people to promote your brand message to their online audience. Instead of purchasing an ad to contact individuals, you rather hire an influencer to spread your message for you. According to a study, 30% consumers are more likely to purchase an item suggested by an influencer. Consumers can relate more to these influencers and value their opinions more than that of brand itself. Both the ROI and marketing capability of influencer marketing are great.

Social Media

Social media stages like Facebook, Twitter and Instagram are accepting their enormous role in digital marketing. These social networking channels have pulled in numerous people through attractive posts and infographics. The influencer marketing is on the rise because of social media. This has encouraged organizations to publicize and promote their product and service by means of social media. Social media marketing is experiencing tremendous development since the year 2012, which is said to increase more in 2019. So, this will be among the top content marketing trends that will overwhelm this year, for sure.

Paid Distribution Channels

Putting your substance before the right people is obviously the most important step. Through appropriate distribution, you’re putting your content and brand up front fuelling conversions and finally bargains. This is the place where paid promoting turns into a fundamental factor.

Audio/Visual Content

Circumstances are different and simply focusing on textual content for sharing information isn’t adequate these days. In the present age having digital marketing campaign, stressing on visual content is the best strategy. Marketing studies have shown that visual substance like photos, videos, info-graphics etc are the centre to how a checking story is imparted to the engaged audience. In order to guarantee that the group of viewers holds your message absolutely, you should exploit the visual content.

B2B Marketing