Your online visibility matters a lot to increase your business. To have your identity online you need a website and to be visible on a search engine you need SEO. But when we are designing our website we make some mistakes that can affect our SEO. So, today we will be discussing a checklist to avoid SEO bugs.
Website design and SEO services are moving side by side to benefit your business. You need to be careful when you are going to redesign your website. Well, if you are having a problem in designing your website, then you can get Boston web design services from TopNotch. The skilled team will design the website according to the SEO standards to give you the desired results.
First, before moving on to the checklist, we will see some of the common mistakes done during the website revamp process:
- Significant reduction in the number of pages on the website.
- Reduction in the amount of content on the website pages.
- Ignoring the keyword integration when changing the website content.
- Increase the pages load time.
- Changing the URLs without a proper redirect.
- Eliminating the pages that are having valuable inbound links.
- Restricting the website or it’s some part from indexing.
Now, following is the website redesign SEO checklist to help you out. To help you more effectively, we have also mentioned the steps to perform the actions:
1-Perform A/B Testing
It is surprising when some websites are redesigned without proper testing. If you think that creating a fancy website is the toll, then you are wrong. Ensure that the changes you are going to implement on the websites are data-driven.
For better design, run a series of A/B experiment tests that change your layout, images, and site color. See how you can hold your audience for a longer period and can enhance your conversion rates. If you are looking for some other metrics, then work accordingly. Note down the key points to incorporate them into your new design.
How to Perform It: First, identify the pages on which you are going to run the test. For instance, if you have an e-commerce website, test those pages on priority where you will receive more traffic.
Prepare a set of alternative designs for each website page. Choose various testing tools for the work. Some of the testing tools are:
In the end, run the test.
2-Audit of a Website
Check the redirects. Ensure that all your old websites URLs perform 301 redirects to the new website. Furthermore, ensure that all the pages, content, and on-page optimization have been carried to the live website.
Run your homepage and other important pages through mobile-friendly testing tools to see if any page is missing to be optimized. Don’t forget about schema markup on the website.
After ensuring the links are redirected properly and working, implementation of SEO is done. Now it’s time to submit XML subscription. In case, if you are using a static sitemap, generate a new, audit it and then submit it. Auditing is essential too as this practice is needed to get the best SEO website design according to your business requirement.
3-Outline your High Traffic Pages
As mentioned earlier, you need to locate the pages in your website that are attracting more traffic. To get a list, you need to go to the Google Search Console account.
How to Perform It: Go to search traffic and then go to search Analytics. After this click the pages radio button. Check the clicks box, select the option of 90 days from the date menu and sot listing in the descending order. Copy the URLs of pages that are getting more traffic on a spreadsheet.
4- Make a List of Pages Having Incoming Links
To avoid losing your valuable links and the link juice, you need to add pages that have backlinks pointing to them to your spreadsheet. Get the list of such pages by using a tool named as SEO PowerSuite’s, SEO SpyGlass or others.
5- Create a List of Obsolete Pages
If your website has been functional for a couple of years, then there is a chance that many of the pages are outdated. It is recommended to give a thorough look at your website. Remove all the useless content or older promotion, as they are no longer needed. Compile all those pages that need to be removed. You need to do this so that you can have an SEO friendly website design to get the relevant traffic and desired results.
It is better to keep your URLs unchanged but if URLs get changed, then use 301 redirects to ensure that old URLs take the user to the new URLs.
7- Fix the On-site Problems
Download Web Auditor tools to resolve the technical or SEO problems. This is necessary to enhance the performance of the website in search results.
8- Check the Indexation Issues
Make sure that your website content is available on the search engines and no important page is blocked from indexing. To check this, you can use SEO PowerSuite.
9-Track Change in Ranking
After the completion of website redesigning, it is important to keep track of your site rankings. You need to check the ranking of your most important keyword to see, if any drop appears. You can identify the problem and then fix website redesign SEO problems. To analyze this, you can take help of SEO PowerSuite Rank Tracker or other tools.
These were some SEO friendly website design guidelines to avoid bugs in SEO. Hope now you are clear about the things that are creating the problems. You can contact professionals to get the effective web redesign solutions that fulfills your SEO requirements.