Daily life, work and consumer buying behavior have changed as the internet has grown. They no longer rely on billboards and TV commercials for buying and looking for products.
Any marketing agency that wants to develop its business must therefore adapt to this development, because traditional sales and marketing methods are no longer suitable for consumer behavior and corporate tactics. This article proposes a clarification on the concept of inbound marketing and the strategy to put in place to take advantage of it.
What is inbound marketing?
Inbound marketing is a new form of marketing strategy that can help you gain notoriety and improve your brand image. It consists of attracting Internet users through attractive and quality internet content by establishing a relationship of trust with them.
In contrast to outbound marketing, its goal is to attract prospects with smart content so they can convert leads into customers without having to solicit them by providing the products or services they are looking for.
With inbound marketing, the customer comes naturally and spontaneously instead of being drawn to a classic marketing campaign. It can help reach more prospects by working on the principle of content marketing and social participation.
In order to achieve this goal, the use of a marketing agency is essential to ensure a more reliable result.
Inbound marketing strategy
Inbound marketing consists of informing visitors about the nature of its activities and demonstrating its expertise with the development of its products and its brand to attract prospects . In order to take full advantage of inbound marketing, it is necessary to go through 4 essential steps:
-Ensure the visibility of its website and generate traffic with quality content using SEO optimization in the choice of keywords. This is to promote the natural referencing of products and social networks for dissemination.
-Generate leads on his site with calls to action on the strategic pages of the site, the layout of a landing page as a personalized contact form, specific homepages, etc.
-Convert leads into customers with growing contacts, regular mailing targeted email with personalized offers or phone contact for specific leads.
-Retain the acquired customers so that they become communication relays, ie ambassadors for brands and products by offering them the products and services they need with discounts, etc.